Amrita Bhasin Forbes 30 Under 30 Social Impact cover

Amrita Bhasin

Co-founder and CEO of Sotira. Forbes 30 Under 30. OpenAI ChatGPT Futures honoree.

Featured by Forbes, Reuters, Bloomberg and CNBC, and in a T Brand Studio paid collaboration for Uber for Business.

Available for speaking engagements, media, brand partnerships and commercial campaigns.

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About Amrita

As co-founder and CEO of Sotira, Amrita has built AI technology that helps manufacturers and retailers reduce waste at scale. She speaks and writes about entrepreneurship, AI, sustainable supply chains, circular economy, and social impact.

Building the Future of Surplus Recovery

Amrita Bhasin is the co-founder and CEO of Sotira, an AI-powered platform helping retailers and manufacturers recover value from surplus inventory. She speaks and writes about entrepreneurship, AI, sustainable supply chains, circular economy, and social impact.

Featured Across Global Media

Amrita is a passionate storyteller and has been featured and quoted in Forbes, Bloomberg, Business Insider, Huffington Post, CNBC, Fortune, Reuters, Modern Retail, TechCrunch, Yahoo Finance and FreightWaves. She has appeared on Meet the Drapers, Tim Draper's (billionaire VC) reality TV startup competition that is televised internationally.

Award Winning Circular Economy Technology

Amrita was awarded 1st place at Shoptalk and 1st place at the Reverse Logistics Association, the leading awards in retail and logistics innovation in the world. She has been recognized by the State of California and Stop Waste for contributions to reducing enterprise waste by enabling channels for retailers and brands to be more sustainable in handling unsold inventory.

From Silicon Valley to Global Stages

A Bay Area native and UC Berkeley alumna, Amrita is a contributing writer at Business Insider covering technology, lifestyle, and travel, and a published short story author.

Featured and Quoted

For inquiries and press requests, please email contactamritabhasin@gmail.com

Speaking

One Young World Keynote, Munich Germany

Web Summit Keynote, Vancouver Canada

Shoptalk TV with CEO & Founder of Sotira

TechCrunch Disrupt

Past Speaking Engagements

TechCrunch Disrupt
Shoptalk and Shoptalk TV
Home Delivery World
HumanX
Reverse Logistics Association Conference and Expo
Manifest
ReTHINK Retail Podcast Appearance from the Lead Summit
Meet the Drapers Las Vegas TV Appearance
Forbes 30 under 30 Summit
Aspen Ideas Festival Podcast Appearance
Coming up: Parcel Forum September 2026
Coming up: RetailClub AI Festival September 2026
Coming up: EcomExpo October 2026

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Honors & Awards

Forbes 30 Under 30National recognition

San Francisco Business Times 40 Under 40Bay Area Recognition

Tory Burch Foundation Entrepreneur

1st Place Winner at South by SouthwestBest in Show out of 600 applications

1st Place Winner at Shoptalk SharkReef

2nd Place Winner at AWS Startup Competition

1st Place Winner at Reverse Logistics Association Conference and Expo

Rock Stars of the Supply Chain Rising Star Award Winner

OpenAI ChatGPT Futures Inaugural class · 2026

776 Climate Fellow Climate Fellowship · 2025

Halcyon Climate Fellow Climate Fellowship · 2025

Select Press

Bloomberg Businessweek article thumbnail

Bloomberg BusinessweekApril 30, 2026

The Messy Reality of AI's Much Discussed Gender Gap

A Bloomberg Businessweek feature on AI adoption, work, and gender dynamics, with Amrita quoted as a founder voice.

CNBCApril 19, 2026

Amazon, USPS, and package delivery costs in rural America

A CNBC retail and logistics story aligned with Amrita's supply chain and commerce expertise.

Business Insider investing article thumbnail

Business InsiderMarch 2026

Retail traders, market research, and the rise of investment newsletters

Business Insider coverage featuring Amrita's perspective on markets, data, and modern investing behavior.

San Francisco Business TimesFebruary 23, 2026

40 Under 40: Amrita Bhasin

A San Francisco Business Times profile recognizing Amrita among the region's 40 Under 40 honorees.

Business Insider luxury investing article thumbnail

Business InsiderFebruary 22, 2026

Forget the S&P 500. One luxury investment has crushed the market over time.

Business Insider quotes Amrita on scarcity, resale value, and luxury goods as tangible assets.

Reuters tariff refunds article thumbnail

ReutersFebruary 20, 2026

Distributors, retailers risk missing out on Trump tariff refunds

Reuters coverage on tariff refunds and retail operations, featuring Amrita's perspective on excess inventory and supply chain impact.

Digital Commerce 360 distribution center article thumbnail

Digital Commerce 360December 19, 2025

Kroger plans $391 million Kentucky distribution center

Digital Commerce 360 coverage connected to fulfillment, retail logistics, and supply chain operations.

Business Insider personal finance article thumbnail

Business InsiderNovember 12, 2025

I moved in with my parents at 24 to avoid rent in one of the most expensive areas in the US

A Business Insider profile in which Amrita discusses entrepreneurship, housing costs, and reinvesting savings in Sotira.

ForbesSeptember 22, 2025

How Sotira Turns Surplus Inventory Into Value

A direct Forbes feature on Sotira's model, founder story, and the opportunity to recover value from surplus inventory.

ReutersJuly 16, 2025

Ferrero poised to revive WK Kellogg sales for health-conscious Americans

Reuters analysis of consumer brands and retail demand with Amrita quoted on market positioning.

CNBCJuly 2, 2025

How Gen Z is grappling with global chaos

A CNBC story that positions Amrita as a Gen Z founder voice on work, uncertainty, and leadership.

Read all articles

Available for select opportunities

On-Camera & Commercial Work

Amrita has experience participating in commercial and real people campaign projects. She is available for select commercial, brand campaign, and on-camera opportunities.

Current projects are under confidentiality and set to be released in the coming months.

Example paid collaboration

Uber for Business x The New York Times

Amrita was featured in a paid collaboration with Uber for Business, published as a New York Times Paid Post by T Brand Studio. The campaign highlighted Sotira's business travel and logistics operations, including Amrita's perspective on visibility, budgeting, and warehouse visits.

View post

Uber
for Business

View Post

“I like the visibility. I can see how much we spent and we can determine how it fits into our budget.”

Amrita Bhasin of Sotira

About Amrita

As co-founder and CEO of Sotira, Amrita has built AI technology that helps manufacturers and retailers reduce waste at scale. She speaks and writes about entrepreneurship, AI, sustainable supply chains, circular economy, and social impact.

Building the Future of Surplus Recovery

Featured Across Global Media

Award Winning Circular Economy Technology

From Silicon Valley to Global Stages

One Young World Keynote, Munich Germany

Web Summit Keynote, Vancouver Canada

Shoptalk TV with CEO & Founder of Sotira

TechCrunch Disrupt

Past Speaking Engagements

Honors & Awards

The Messy Reality of AI's Much Discussed Gender Gap

Amazon, USPS, and package delivery costs in rural America

Retail traders, market research, and the rise of investment newsletters

40 Under 40: Amrita Bhasin

Forget the S&P 500. One luxury investment has crushed the market over time.

Distributors, retailers risk missing out on Trump tariff refunds

Kroger plans $391 million Kentucky distribution center

I moved in with my parents at 24 to avoid rent in one of the most expensive areas in the US

How Sotira Turns Surplus Inventory Into Value

Ferrero poised to revive WK Kellogg sales for health-conscious Americans

How Gen Z is grappling with global chaos

On-Camera & Commercial Work

Uber for Business x The New York Times

Contact Amrita

Contact Me

Amrita Bhasin Co-founder and CEO of Sotira. Forbes 30 Under 30. OpenAI ChatGPT Futures honoree.Featured by Forbes, Reuters, Bloomberg and CNBC, and in a T Brand Studio paid collaboration for Uber for Business.Available for speaking engagements, media, brand partnerships and commercial campaigns.

About Amrita

As co-founder and CEO of Sotira, Amrita has built AI technology that helps manufacturers and retailers reduce waste at scale. She speaks and writes about entrepreneurship, AI, sustainable supply chains, circular economy, and social impact.

Building the Future of Surplus Recovery

Featured Across Global Media

Award Winning Circular Economy Technology

From Silicon Valley to Global Stages

One Young World Keynote, Munich Germany

Web Summit Keynote, Vancouver Canada

Shoptalk TV with CEO & Founder of Sotira

TechCrunch Disrupt

Past Speaking Engagements

Honors & Awards

The Messy Reality of AI's Much Discussed Gender Gap

Amazon, USPS, and package delivery costs in rural America

Retail traders, market research, and the rise of investment newsletters

40 Under 40: Amrita Bhasin

Forget the S&P 500. One luxury investment has crushed the market over time.

Distributors, retailers risk missing out on Trump tariff refunds

Kroger plans $391 million Kentucky distribution center

I moved in with my parents at 24 to avoid rent in one of the most expensive areas in the US

How Sotira Turns Surplus Inventory Into Value

Ferrero poised to revive WK Kellogg sales for health-conscious Americans

How Gen Z is grappling with global chaos

On-Camera & Commercial Work

Uber for Business x The New York Times

Contact Amrita

Contact Me