On-Camera & Commercial Work
Founder-led storytelling for brands, media, and culture.
Selected campaigns and on-camera collaborations featuring Amrita Bhasin.
OpenAI · Codex Originals
A builder.
A global campaign.
OpenAI selected Amrita as one of the builders featured in Codex Originals. She starred in an original campaign film about using Codex to build a more sustainable supply chain—and became a central face of the campaign’s large-format outdoor creative.
“With Codex, we’ve saved millions of pounds of unsold inventory from landfills.”
▶ Watch the campaign filmON-CAMERA TALENT FOUNDER STORY GLOBAL OUT-OF-HOME OPENAI CAMPAIGN
Campaign coverage
A founder story at the center of OpenAI’s Codex campaign.
The campaign positioned Amrita alongside developers, researchers, founders, and makers using Codex to tackle ambitious real-world problems.
Featured campaign
UBER FOR BUSINESS
Uber for Business × T Brand Studio
A New York Times T Brand Studio collaboration with Uber for Business, featuring Amrita’s founder journey and Sotira’s work helping retailers and consumer brands monetize overstock.
View the campaign →
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